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can provide crucial insights into conservation strategies and
ecosystem management.

Research Gap: Understanding the long-term effects of
climate change on marine biodiversity.

Social Science:

Description: As social media platforms have become
integral to public discourse, there is a need to investigate
Research gap in their influence on political communication and democratic
social science processes. This research gap emphasizes the exploration
of how social media platforms shape public opinion,
impact political participation, and potentially amplify
misinformation or polarization.

Research Gap: The impact of social media on political
discourse and democracy.

Commerce:

Description: Although corporate social responsibility
(CSR) has gained attention as a tape business strategy,
Research gap in there is a research gap in comprehending its direct impact
commerce on consumer loyalty. This research would examine how
consumers perceive and respond to CSR initiatives, whether
they influence purchasing decisions and the underlying
mechanisms that contribute to building long-term
relationships between companies and customers.

Research Gap: Exploring the role of corporate social
responsibility in enhancing consumer loyalty.

1.4.7 Establishing the Significance of Re-

search

Research is a process of systematic inquiry that aims to
create new knowledge or deepen our understanding of a
topic or issue. When conducting research, whether it is for an
academic paper, a business proposal, or your own curiosity,
it is important to establish why the research matters - in other
Exploring words, what makes it significant and worthy of the time
meaningfully and effort. There are several key reasons why establishing
matters significance is an essential step: It provides rationale and
focus. Clearly laying out the significance at the start gives
the rationale for the research and helps focus the scope and
direction of the study. It answers the "so what?" question
upfront and demonstrates that the research is grounded in
real-world relevance and potential impact.

90 SGOU - SLM - Foundational Skills for Research and Writing