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It allows us to weigh evidence on its own merits without
the filter of someone else's interpretations. We enhance our
discernment and analytical skills. Primary research also
Empowers fuels innovation and human progress. By pushing beyond
critical thinking established knowledge, we enlarge our understanding and
blaze new trails. Even imperfect studies can unveil snippets of
insight and point toward questions for further investigation.
Thus, knowledge builds upon knowledge.

Of course, primary research alone is not enough. We
must view our own small contributions in the light of the
Explore, broader discourses and discoveries in any given field, which
understand, we will discuss in the secondary research section. But by
innovate plunging into the unknown and returning with a previously

unseen fragment of reality, we participate intimately in the
great human quest for truth. Primary research enables us to
transform curiosity into understanding.

Types of Primary Research and Examples: There are
several methods of primary research:

a. Surveys: Researchers ask individuals to provide
answers to specific questions, making it useful
for collecting information from large groups of
people. For example, in Sociology, surveys could be
conducted to study attitudes towards social issues
among different demographics.

b. Interviews: This method involves direct interactions
with individuals or small groups to gather information.
For example, in History, researchers may conduct
interviews with veterans to document first-hand
Different accounts of past events.
methods c. Observation: Researchers observe people or

occurrences to gather qualitative or quantitative data.
In Literature, this method could be used to analyze
character behaviour in a novel or play.

d. Data Analysis: Involves organizing collected data
to discover trends or patterns. In Commerce, this
method is commonly used to analyze market trends
and customer behaviour.

e. Focus Groups: This is a qualitative data-gathering
method involving guided discussions with a small
group of individuals. In Philosophy, focus groups
could be used to explore ethical dilemmas and moral
beliefs.

32 SGOU - SLM - Foundational Skills for Research and Writing