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e. Commercial Information Sources: Newspapers,
magazines, and TV shows can also be valuable
sources for secondary research. In Commerce,
market reports from commercial sources can provide
insights into economic developments.

Fig 1.2.3 Characteristics of primary and secondary research

Important Considerations of Secondary Research:
Researchers should be mindful of certain issues while using
secondary data:

a. Credibility Evaluation: Careful evaluation of the
credibility of the data sources is essential to ensure
that the data meets the research requirements and
aligns with scientific standards.

Things to be b. Relevance and Timeliness of Data: Researchers
mindful must ensure that the secondary data is relevant to
their research interests and consider the period when
the data was collected and published.
c. Advantages of the Internet: The Internet has made
secondary research more accessible, with data being
readily available online. Researchers can benefit from
a wide range of scientific articles and databases.

34 SGOU - SLM - Foundational Skills for Research and Writing