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project risks, and potential benefits. Align the project with
company goals or Objectives and Key Results (OKRs).

Continuing the example:

With new watch offerings priced 20% to 40% lower than
our current cheapest option, we anticipate entering the casual
watch market while maintaining our luxury brand identity.
This aligns with FY22’s Objective 3: Expanding the brand.
The projected annual profits from these offerings, estimated
at three million dollars, will contribute to achieving FY22’s
Objective 1: Reaching seven million dollars in annual profit.

Early customer feedback indicates that the luxury brand’s
prestige won’t be compromised by cheaper options, but it
remains a design risk to be carefully considered. To mitigate
this risk, the product marketing team will work on their go-to-
market strategy six months before the launch.

The project’s 4. Wrap up with a conclusion on the work’s importance.
transformative This final section is an opportunity to emphasise the impact
impact and significance of the project on the organisation for
executive stakeholders.

Concluding example of the executive summary:

The introduction of cheaper and diverse watch offerings
not only opens new market opportunities but also positively
expands our brand presence. Anticipating increased demand
for affordable watches and the attention drawn to our offer-
ings, we expect a 2% annual increase in market share. Fur-
ther details can be found in our go-to-market strategy and
customer feedback documentation.

Fig.2.1.7 A model template of an executive summary

SGOU - SLM - Foundational Skills for Research and Writing 121