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By  defining  the  variable  and  data  collection  process,
                                            feasibility and research ability can be ensured.




                                                      CHAPTER 3
                                                   METHODOLOGY

                     ‘This section includes details on how research will be carried out. It includes research
                     design, target population, sample size, sampling techniques, data collection and
                     procedures.

                     3.1: Research Design:

                     Explains which research design will be used: Longitudinal, cross sectional or time
                     lagged.

                     3.2: Population:
                     Tells in which industry you will conduct the research. A few examples in this regard
                     are the ‘banking sector, education sector, telecom sector etc.

                     3.3: Sampling Size and Technique

                     Tells about the type of sampling used and the number of respondents from which
                     data will be collected

                     3.4: Data Collection Procedure:

                     Details from where the researcher will collect data and which procedure he/she will
                     use
                     3.5: Measures:

                     3.5.1: Independent Variable:

                     Independent  Variable  is measured by adapting a 14 item scale developed from
                     (Name, Year). These items are ‘measured using a seven-point Likert Sale (form 1 -
                     strongly disagree to 7 — strongly agreed)

                     3.5.2: Mediator:

                     Mediator is measured by adapting the 21 item scale developed from (Name, Year).
                     These items are measured using a seven-point Likert Scale (from 1 — strongly
                     disagree to 7 — strongly agree).

                     3.5.3: Dependent Variable:

                     Dependent Variable is measured by adapting a 20 item scale developed from (Name,
                     Year). These items are measured using a seven-point Likert Scale (from 1 - strongly
                     disagree to 7 — strongly age).






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