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Essential features of research

                                               Systematic, methodical  process  - Research  follows
                                               organised, structured methods rather than random
                                               or haphazard approaches.  The steps are logical  and
                                               meticulously planned.

                                               Empirical - Research  relies  on direct  experience,
                                               observations  and  measurement  of  phenomena  rather
                                               than pure reasoning or conjecture. Data and evidence are
                                               critical.
                      Research features        Self-correcting - As new evidence emerges, conclusions

                                               are subject to revision and adjustment.  Research is an
                                               ongoing process.

                                               Sceptical - Researchers  take  a questioning  approach
                                               rather than one that assumes truth. Claims/findings require
                                               thorough investigation and validation.

                                               Ethical - Research design and conduct adhere to
                                               professional, legal, and social standards and values. Ethics
                                               are paramount, especially for human subjects.

                                               Research makes use of an array of methods and study
                                            designs depending on the topic, discipline,  scope  and
                                            approach.  Common  research  types include  quantitative,
                       Diverse methods      qualitative,  experimental,  observational, applied and basic
                         and designs        research. Data collection methods include surveys, interviews,
                                            focus  groups,  laboratory  experiments,  field  research  and
                                            more. Data analysis utilises statistics,  modelling,  content
                                            analysis and other techniques.






                                    “The more I learn, the less I know”: Jeffrey Rasley





                                               The motives, funding and dissemination of research vary
                                            tremendously. Research takes place in universities, private
                                            companies,  government  agencies,  non-profit  organisations
                        Varied motives      and more. Reasons range from curiosity, necessity and
                          and impact        commercial applications, to policy-making. Research boosts
                                            innovation,  drives social progress, improves lives and
                                            furthers human understanding of ourselves and the world we
                                            inhabit. It is a defining human activity that will continue to
                                            evolve.




                      24       SGOU - SLM - Foundational Skills for Research and Writing
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