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Discussion




                                            1.3.1 Bibliography

                                               As a  reader,  you  are  uncertain  about  the  sources  that
                                            authors  used  in  their  writing  without  a  bibliography.  You
                                            don't know if the information comes from credible experts or
                            Sources         questionable outlets. But, with bibliography, you can clearly
                          transparent       see all the sources the author pulled from while researching
                                            and writing. You can evaluate the credibility of these sources
                                            and their relevance to the topic. So, a bibliography provides
                                            the essential roadmap for any intellectual work, enabling you
                                            as a reader to analyse, appreciate and build upon those ideas.






                          In ancient Greece, the great philosopher Aristotle spent many years gath-
                          ering knowledge and writing extensively on subjects like physics, poetry,
                          politics, biology and more. His work formed the basis for much of Western
                          thought. However, Aristotle was not just a brilliant thinker - he was also
                          a meticulous scholar. Despite his renown, Aristotle often cited and refer-
                          enced the work of others who came before him, like his teacher Plato. He
                          understood that even genius is not made in isolation but is built on the
                          foundation of previous learning. Though Aristotle put forth groundbreak-
                          ing new ideas, he acknowledged that his brilliant philosophies could only
                          emerge from the pioneering work of previous thinkers. Aristotle under-
                          stood that his original theories were indebted to and built upon the pro-
                          found contributions of earlier scholars and mentors like Plato, whose
                          figurative shoulders supported him.




                                               Kevin Kelly is a known writer, editor and speaker who
                                            has long been an influential voice commenting on the role of
                                            emerging technologies in business, knowledge and culture.
                                            His quote "Ideas emerge not from genius in isolation  but
                                            from standing on a well-documented pyramid of precedent"
                                            reflects his view of how ideas build on prior work. Dan S.
                                            Kennedy,  an accomplished author, speaker and consultant
                                            who  has  made  a  significant  impact  in  the  world  of  direct
                                            marketing  and entrepreneurship,  observes: "The most
                                            fruitful research begins not with novelty but with grateful
                                            acknowledgment of your knowledge ancestry."  The famous
                     Fig. 1.3.1 Aristotle   artist  and inventor  Leonardo  da  Vinci,  with his immense





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